President of Convince & Convert and Author of Youtility & Hug Your Haters


Founder of Content Marketing Institute and Author of Content Inc.


CEO of Arment Dietrich, Author of Spin Sucks

Digital Marketing Keynotes And Practical How-tos In the Heart of the Heartland September 22-23 Englert Theatre Iowa City Iowa Digital Marketing Keynotes And Practical How-tos In the Heart of the Heartland September 22-23 Englert Theatre Iowa City Iowa

#SOCIALBRAND16Register Now & Save + Get Jay Baer’s New Book


The Social Brand Forum, one of the nation’s premier digital marketing events, brings the best and brightest thought leaders to the heart of the heartland for two days of insightful keynotes and tactical how tos. This event is designed to help marketers at organizations big and small build better brands online through digital content, conversations, and community.


Pricing schedule and details

Now — May 31
Jun 1 – Sep 23
Now — May 31
Jun 1 – Sep 23

Basic Access provides back row and/or balcony level seating for both days of the event, a free copy of Hug Your Haters by Jay Baer, and access to Thursday’s networking lunch. An ideal fit for students and educators!

Full Access allows attendees to experience both days of the event, a free copy of Hug Your Haters by Jay Baer, the opening night reception, and Thursday’s networking lunch. Full access attendees also receive an additional book by one of our speakers — special announcement coming soon!

VIP Access is the best way to experience the Social Brand Forum! In addition to full access to both days of the event, a free copy of Hug Your Haters, the opening reception, and Thursday’s networking lunch, our VIP experience guarantees seating in the first few rows of the Englert Theatre, convenient access to power, multiple books from our speakers, as well as special VIP-only pre-conference networking opportunities to get to know our speakers.

Powered by Eventbrite

#SOCIALBRAND16Register Now & Save + Get Jay Baer’s New Book

Need Approval?

Get a request letter or email to send to your boss for budget approval.


We have reworked our sponsorship program and have several attractive new opportunities available for Social Brand Forum 2016. Contact us now to learn more about our Center Stage, Red Carpet, and Mezzanine sponsorship levels, as well as well as several exciting new additional opportunities for exposure.

Learn More

“The Social Brand Forum, pound for pound, was one of the most useful, informative and convivial events I’ve attended in quite a while, and without a doubt the most fun I’ve ever had in Iowa.”– David B. Thomas, Senior Director, Content and Community, Salesforce Marketing Cloud

“The Social Brand Forum ROCKED.”– Lynn Manternach, Ph.D., Brand Arsonist & President, MindFire Communications

“I’ve been fortunate enough to attend Social Brand Forum every year, and every year has exceeded my expectations. Brand Driven Digital does a great job of bringing together excellent speakers who discuss the latest topics and trends in digital marketing and social media. I continue to follow the speakers I’ve seen at Social Brand Forum and still reference notes from years past for tactical and practical advice. Every year I’ve left invigorated with fresh ideas to share with my team, and I know this year will be the same! I can’t wait to see what’s in store for Social Brand Forum 2016! ”– Angie Greiner, Marketing Officer, Digital Content Manager | Hills Bank and Trust Company


Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” . If you ever meet him in person, he’ll be wearing orange. You can find Joe on Twitter @JoePulizzi.


Jay Baer is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers.

Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives.

The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.

Mark W. SchaeferAuthor of The Content Code

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), Return On Influence, which was named one of the top business titles of the year by the American Library Association, and Social Media Explained. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, National Public Radio, CNBC, and the CBS NEWS.

Justine JordanLitmus

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

Mitch JoelSix Pixels of Separation

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40.

Joel is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe & Mail and many other media outlets. He is a regular columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, (also published by Grand Central Publishing) was named one of the best business books of 2013 by Amazon.com.

Amber NaslundSysomos

Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.

As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture.

Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.

Tom WebsterEdison Research

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.

Webster has developed several innovative new research products and applications, including a pioneering digital focus group methodology for testing and evaluating talent. Using these techniques, Webster has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high technology and financial services sectors to provide key competitive intelligence, customer requirements and marketing strategies.

His work has been widely published in both print and on-line media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed,” and co-author of the “Infinite Dial” research series and the book “The Mobile Commerce Revolution.”

Laura FittonHubspot

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats.

She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity:Water in December 2008 in the first ever “donate by tweeting” charity campaign,@Wellwishes. Laura lives in the Boston area with her two daughters and two dogs.

Tamsen WebsterCMO and the SVP for Executive Communications and Coaching at Oratium

Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster is a cartographer for critical conversations — she helps people and organizations map the power of their message to the potential of their ideas. She’s the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She’s also also a retired Weight Watches leader and an accidental marathoner.

Scott MontyScott Monty Strategies

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing.

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software

He is a board member of the American Marketing Association and an advisor for RPM Ventures in Ann Arbor and Palo Alto, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

Tim WasherCisco Systems

Tim Washer is the Executive Producer of Rich Media Marketing at Cisco Systems. Tim has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.

Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times.

Gini DietrichArment Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Andy CrestodinaOrbit Media

Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Melanie DezielMDeziel Media

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel.

Kristen CraftWistia

Kristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer.

Jed RecordAlivant, Meredith College School of Business

A consultant and public speaker, Jed Record guides corporate teams through the quickly changing landscape of emerging marketing technologies. His clients include eBay, Quintiles and Thomson Reuters. Jed has been hired by Toyota, Capital One, SanDisk, Rockport and others for influence marketing campaigns as well. He has been named by Webinale Digital Trendsetters Conference as one of the Top Twenty Digital Marketing Influencers of 2016. Jed is also referred to as “The Snapchat Professor” by his students at Meredith College’s School of Business.

Mike SmithAWeber

Mike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber’s creative team, he thrives on visually presenting the AWeber brand. “It’s more than just slapping a logo on everything,” he says as he spearheads the company’s artistic direction; knowing that small visual details can make a big difference to consumers. Since joining AWeber in 2013, Mike has led the charge to create the company’s first-ever company mascot.

He also directed the creation of all design assets for AWeber’s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman.

Nick WestergaardBrand Driven Digital

Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa’s Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast.


Agenda — NEW FOR 2016!


VIP Networking Event – Details coming soon!


Registration/Sponsor Areas Open/Music
Opening Keynote: Nick Westergaard, Brand Driven Digital – Get Scrappy
Morning Keynote – Joe Pulizzi, Content Marketing Insitute – Content Inc.
The 5 Videos that Drive the Best ROI with Kristen Craft, Wistia
Networking Lunch in Downtown Iowa City/Sponsor Areas Open/Music
Google Analytics Fundamentals: How to Measure What Matters For Your Business with Andy Crestodina, Orbit Media
Content In Context: The Four Elements of Effective Content with Melanie Deziel, MDeziel Media
Closing Keynote: Jay Baer, Convince and Convert – Hug Your Haters: Social Media Disrupted Customer Service And Why That’s Great News (for you)
Opening Reception at Clinton Street Social Club — Full and VIP badges only


Breakfast on your own
Registration/Sponsor Tables Open
Welcome – Nick Westergaard, Brand Driven Digital
Jed Record, Snapchat for Business: What Are Your Marketing Options for this Fast-Growing Platform?
Mike Smith, If Email Marketing is Dead It’s Because You Killed It
Closing Keynote: Gini Dietrich, Spin Sucks – The PESO Method: How to Integrate Your Social Brand
Farewell and Post-Conference Networking

#SOCIALBRAND16Register Now & Save + Get Jay Baer’s New Book


For more information including sponsorship opportunities please contact
Nick Westergaard | phone: 319-325-0921 | email: nick@westergaard.com