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#SOCIALBRAND15

A Premier Digital Marketing Experience

OCTOBER15-16

Iowa City,Iowa

About

The Social Brand Forum, one of the nation’s premier digital marketing events, brings the best and brightest thought leaders to the heart of the heartland for two days of insightful keynotes and interactive discussions. This event is designed to help marketers at organizations large and small build better brands online through digital content, conversations, and community.

#SOCIALBRAND16Save the Date: September 22-23

Register

Pricing schedule and details

August 1 – October 15
Basic
$245
Full
$475
VIP
$575
Basic
Full
VIP
August 1 – October 15
$245
$475
$575

Basic Access provides balcony level seating for both days of the event, a free copy of The Content Code by Mark W. Schaefer, and access to the Friday networking lunch. An ideal fit for students and educators!

Full Access allows attendees to experience both days of the event, a free copy of The Content Code by Mark W. Schaefer, the opening night reception, and the Friday networking lunch. Full access attendees also receive a book by one of our speakers.

VIP Access is the best way to experience the Social Brand Forum! In addition to full access to both days of the event, a free copy of The Content Code, the opening reception, and the Friday networking lunch, our VIP experience guarantees seating in the first few rows of the Englert Theatre, convenient access to power, a copy of CTRL Alt Delete by Mitch Joel, the pre-conference workshop, as well as special networking opportunities to get to know our speakers.

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Get a request letter or email to send to your boss for budget approval.

Sponsors

Media Sponsors

smeKCRGDes Moines Radio Groupgazettekccipress citizen


We have several attractive sponsorship opportunities available for Social Brand Forum 2015. Contact us now to learn more about our Gold, Silver, and Bronze levels, as well as our Premier Sponsorship which includes both #SocialBrand15 and our Digital Strategy Boot Camp tour throughout the Midwest.

“The Social Brand Forum, pound for pound, was one of the most useful, informative and convivial events I’ve attended in quite a while, and without a doubt the most fun I’ve ever had in Iowa.”– David B. Thomas, Senior Director, Content and Community, Salesforce Marketing Cloud

“The Social Brand Forum ROCKED.”– Lynn Manternach, Ph.D., Brand Arsonist & President, MindFire Communications

Mark W. SchaeferAuthor of The Content Code

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), Return On Influence, which was named one of the top business titles of the year by the American Library Association, and Social Media Explained. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, National Public Radio, CNBC, and the CBS NEWS.

Justine JordanLitmus

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

Mitch JoelSix Pixels of Separation

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40.

Joel is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe & Mail and many other media outlets. He is a regular columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, (also published by Grand Central Publishing) was named one of the best business books of 2013 by Amazon.com.

Amber NaslundSysomos

Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.

As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture.

Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.

Tom WebsterEdison Research

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.

Webster has developed several innovative new research products and applications, including a pioneering digital focus group methodology for testing and evaluating talent. Using these techniques, Webster has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high technology and financial services sectors to provide key competitive intelligence, customer requirements and marketing strategies.

His work has been widely published in both print and on-line media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed,” and co-author of the “Infinite Dial” research series and the book “The Mobile Commerce Revolution.”

Laura FittonHubspot

Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats.

She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity:Water in December 2008 in the first ever “donate by tweeting” charity campaign,@Wellwishes. Laura lives in the Boston area with her two daughters and two dogs.

Tamsen WebsterCMO and the SVP for Executive Communications and Coaching at Oratium

Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster is a cartographer for critical conversations — she helps people and organizations map the power of their message to the potential of their ideas. She’s the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She’s also also a retired Weight Watches leader and an accidental marathoner.

Scott MontyScott Monty Strategies

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing.

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software

He is a board member of the American Marketing Association and an advisor for RPM Ventures in Ann Arbor and Palo Alto, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

Tim WasherCisco Systems

Tim Washer is the Executive Producer of Rich Media Marketing at Cisco Systems. Tim has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.

Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times.

Basic

nick-headshot

Your Host for Social Brand Forum 2015

Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches marketing at the University of Iowa’s Tippie College of Business, is a regular columnist for The Gazette, and is the host of the On Brand podcast.

Agenda

THURSDAY, OCTOBER 15th

9:00–10:30
Pre-Conference VIP Networking Event with Mitch Joel and Mark W. Schaefer
12:00–1:00
Registration/Sponsor Tables Open — Music by The Feralings
1:00–1:15
Welcome – Nick Westergaard, Brand Driven Digital
1:15–2:15
Opening Keynote: Mitch Joel, Mirum — Algorhythm: The Pulse of Creativity, Data, and the Future of Brands
2:15–3:00
Amber Naslund, Sysomos — The Future of Social Intelligence
3:00–3:30
Break
3:30–4:15
Tom Webster, Edison Research — Audience Strategy
4:15–4:30
Day 1 Wrap-Up, Q&A – Nick Westergaard, Brand Driven Digital
5:00–7:00
Opening Reception at Clinton Street Social Club — Full and VIP badges only

FRIDAY, OCTOBER 16th

Breakfast on your own
8:00–9:00
Registration/Sponsor Tables Open — Music by The Blake Shaw Trio
9:00–9:10
Welcome/Updates — Nick Westergaard, Brand Driven Digital
9:10–10:10
Morning Keynote: Mark W. Schaefer, Schaefer Marketing Solutions — Ignite Your Marketing, Your Customers and Your Business
10:10–10:30
Break
10:30–11:15
Justine Jordan, Litmus — Email Design for Non Designers
11:15–12:00
Laura Fitton, Hubspot — The 7 Growth Killing Ghouls of the Funnelpocalypse
12:00–1:30
Networking Lunch — Sponsor Tables Open — Music by The Fritters
1:30–2:15
Tim Washer, Cisco — Building a Creative Culture with Improv
2:15–3:00
Tamsen Webster, Oratium — The Natural Laws of Communication
3:00–3:20
Break
3:20–4:10
Closing Keynote: Scott Monty, Scott Monty Strategies — The Broken Promise of Social
4:10–4:30
Closing Remarks – Nick Westergaard, Brand Driven Digital

#SOCIALBRAND16Save the Date: September 22-23

Contact

For more information including sponsorship opportunities please contact
Nick Westergaard | phone: 319-325-0921 | email: nick@westergaard.com

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