Ann Handley

Ann Handley

Chief Content Officer, MarketingProfs
Co-author of Content Rules

Mack Collier

Mack Collier

Founder of #Blogchat
Author of Think Like a Rockstar

DJ Waldow

DJ Waldow

Founder/CEO, Waldow Social
Co-author of The Rebel's Guide to Email Marketing

Iowa’s Premier Social Media Marketing Event

October 17-18 | Marriott Hotel & Conference Center, Coralville, IA

REGISTER NOW! Value-packed social smarts - just $275


Social Brand Forum 2012 brings national-level social media content to the Eastern Iowa Creative Corridor for a day and half of keynotes and interactive sessions. Featuring speakers, authors, and thought leaders from the national stage, the event is designed to help marketers at organizations small and large build stronger brands through social media content, conversations, and community.

Recap of Social Brand 2012: Photos, Speaker Slides, & Survey >>

Social Brand Forum Sponsors

University of Iowa School of Journalism

mediatemple obverblog kirkwood zephyr
adamson tawlk vesta medc

Social Brand Forum Speakers

Ann Handley

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, which provides business marketing know-how for more than 420,000 subscribers. She is the co-author of the bestselling book on content marketing Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) ( as well as a monthly columnist for Entrepreneur magazine. Content Rules was just released in paperback in May 2012.

Based in the Boston, Massachusetts, she has been quoted on content and marketing in the Wall Street Journal, Huffington Post, American Express OPEN Forum, Mashable, and the Boston Globe, among others. She has more than 120,000 followers on Twitter, and is passionate about using social tools to build relationships for organizations and individuals.

Prior to MarketingProfs, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications.

For more, please visit or her rarely updated but highly entertaining personal site, Follow her on Twitter at

Mack Collier

Mack Collier is a social media strategist,trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with its customers via these amazing tools and sites. His clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Marketing Profs Digital Marketing Mixer, and B2B Forum. Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, USA Today, CNBC, ESPN, The Washington Post, CNET and MSNBC. His first business book, Think Like A Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans will be published in 2013 by McGraw-Hill.

DJ Waldow

DJ Waldow is an email marketing consultant, writer, blogger, speaker, and (now) author. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level. DJ has spent nearly 7 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.”

Steve Levigne

Steve Levigne came to McDonald’s 20 years ago, starting in the corporate research department and then became head of Consumer and Business Research for the Southeast and Central Divisions of the U.S. He is currently leading the Strategy & Insights Function for the U.S. Business.

In his current role as Vice President, U.S. Strategy & Insights, Steve is responsible for integrating consumer, business and industry insights into actionable plans to help drive the U.S. business.

Prior to working with McDonald’s, Steve worked for Midas International for 8 years in the Research and Marketing areas.

Steve holds a Bachelors Degree from Northern Illinois University and a Masters Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. He is a member of the Marketing Science Institute. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa. Previously, he also served on the Marketing Advisory Board for the Museum of Science & Industry in Chicago.

John Morgan

John Michael Morgan is known as the 'Chuck Norris of branding' and is the author of the best selling book Brand Against The Machine, which is one of's top rated marketing & sales books. John is an in-demand public speaker and consultant, and is a globally recognized authority on branding and digital marketing. John has worked with some of the largest brands in the world as well as Fortune 500 companies, Celebrities, and solo-entrepreneurs. John has owned multiple businesses, including a real estate business he sold in 2008.

Kipp Bodnar

Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy. This includes creating content for, webinars, ebooks, social media and other channels to help educate marketers and generate leads.

He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (John Wiley & Sons), the definitive guide for B2B marketers who want to master social media and drive leads.

Kipp is an experienced social media marketer who co-founded, the leading online resource for social media’s impact on B2B marketing. He also writes on his personal blog as well as guest postings on other leading marketing blogs.

David B. Thomas

David B. Thomas is Senior Director of Content and Community for Salesforce Marketing Cloud. He leads three teams in the company’s efforts to engage with, inform and learn from Marketing Cloud’s customers and communities. Prior to that he was Executive Director at social media marketing agency New Marketing Labs, overseeing client relations and leading the development of new product and service offerings for enterprise customers. Dave is co-author with Mike Barlow of The Executive’s Guide to Enterprise Social Media Strategy.

A marketing professional with more than 20 years experience in corporate and entrepreneurial environments, Dave also served as Social Media Manager for SAS, the business analytics software company, where he built on a global grass roots effort to create the company’s social media strategy, policies and training. As corporate PR representative for SAS, he oversaw the Fortune 100 Best Companies award application process, bringing SAS’ ranking up 28 points in two years.

Dave began his career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Before joining SAS he worked for Yep Roc Records, where he directed web and social media marketing and launched the web store. He has also held marketing and marketing communications positions at Nortel and Geomagic.

He has been actively engaging online since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. Dave grew up in North Carolina and graduated from Guilford College with a BA in English. You can learn more about Dave at his blog,

Kary Delaria

Kary Delaria has 12 years of experience in public relations, media relations and marketing communication, and now works with clients to develop digital communications strategy, specializing in community management and social media analysis. She helps organizations identify benchmarks, goals, and opportunities for maximizing online their presence; develop tactics to support sales and marketing objectives; and create systems to measure and monitor success.

She is currently a principal at Kane Consulting; vice president communications and community engagement for Chef Marshall O'Brien and the community manager for the Minneapolis Parks Foundation.

Kary writes regularly for the Kane Consulting blog (KaneCo Conversations), is a contributing editor to the Minnesota Public Relations Blog and has written guest posts for SpinSucks the Radian6 Social Strategy blog , and the V3 Integrated Marketing blog. She was an adjunct faculty member at Concordia University in St. Paul, Minn. and speaks nationally on social media analytics.

TJ Stein

TJ Stein is a customer advocate, technology enthusiast and Alabama native living in sunny Los Angeles, California. Since 2008, TJ has worked for (mt) Media Temple, an industry-leading web hosting and software application services company. In his current role, TJ leads a team of incredibly smart and passionate customer support agents, providing amazing service experiences for over 125,000 customers. As a resourceful self-starter with a background in customer service and team leadership, TJ possess a record of implementing solutions to drive both traditional and social media support channels.

Prior to joining (mt) Media Temple, TJ received his B.A. in Communication from Flagler College. After graduating in 2005, he became the online content manager for the St. Augustine Record and Online Editor of Drift Magazine.

Your Host for Social Brand Forum 2012

Nick Westergaard is the Founder and Chief Brand Strategist at Brand Driven Social. In addition to his agency work, he writes about the intersection of branding and social media on his blog,, and teaches social media marketing at the University of Iowa's Tippie College of Business. He has been quoted in news sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and The Des Moines Register.

Social Brand Forum Agenda - Overview

Wednesday, October 17th

  • 12:00 pm - 1:15 pmRegistration/Sponsor Tables Open
  • 1:15 pm - 1:30 pmWelcome – Nick Westergaard, Brand Driven Social
  • 1:30 pm - 2:30 pmOpening Keynote Sponsored by FusionFarm
    Ann Handley, MarketingProfs – “The Daring Brand's Guide to Creating Content Worth Sharing”

  • 2:30 pm - 3:15 pmSteve Levigne, McDonald's – “Social Media Strategy at McDonald’s”
  • 3:15 pm - 3:30 pmBreak/Birds of a Feather Networking
  • 3:30 pm - 4:15 pmDavid B. Thomas, Salesforce Marketing Cloud – "Social Media ROI: Understanding the Business Value of Content and Community."
  • 4:15 pm - 5:00 pmLive #Blogchat Sponsored by UI School of Journalism & Mass Communication
    Hosted by Mack Collier

  • 5:00 pm - 7:00 pmNetworking Reception – Vesta
    A short walk from the Coralville Marriott

Thursday, October 18th

  • 8:00 am–9:00 amRegistration/Sponsor Tables Open
  • 9:00 am–9:15 amWelcome/Updates — Nick Westergaard, Brand Driven Social
  • 9:15 am–10:00 amThursday Keynote Sponsored by Overblog
    Mack Collier, Mack – "Think Like a Rock Star: How to Build Engagement and Cultivate Fans With Social Media”

  • 10:00 am–10:15 amBreak/Birds of a Feather Networking
  • 10:15 am–11:00 amKipp Bodnar, Hubspot — “How To Master Social Media Lead Generation”
  • 11:00 am–11:45 amKary Delaria, Kane Consulting – “Community Management Best Practices”
  • 11:45 am–1:00 pmLunch – Sponsor Tables Open
  • 1:00 pm–1:45 pmDJ Waldow, Waldow Social – “7 Email Marketing Rules You Must Break”
  • 1:45 pm–2:30 pmTJ Stein, MediaTemple – “Crisis Management in Social Media”
  • 2:30 pm–2:45 pmBreak/Birds of a Feather Networking
  • 2:45 pm–3:45 pmClosing Keynote Sponsored by Kirkwood Continuing Education & Training Services
    John Morgan, Brand Against the Machine — “How to Build a Successful Brand in Today’s Social World”

  • 3:45 pm–4:15 pmClosing Remarks – Nick Westergaard, Brand Driven Social

What Are ‘Birds of a Feather’?

During these lightly structured networking breaks, we’ll have various spaces throughout the event designated as convening nests for birds of a feather based on topic area. Birds of a Feather include Social Media for Beginners, Small Business, B2B Social, Agencies, and Blogging/Content. Each flock will be led by an expert and will provide opportunities to connect, share, and synthesize key take-aways from the Social Brand Forum.

Social Brand Forum Location

The Coralville Marriott Hotel & Convention Center

One of the area's most exciting developments offering 280 oversized guest rooms and six suites. Each luxury room is equipped with high-speed Internet access and a large work desk. Guests can enjoy the on-site walking trails, indoor pool or take advantage of the 24-hour fitness center.

Attendees of the Social Brand Forum can get a special conference rate of $119 per night.

Make your reservation now >

Coralville Marriott Hotel & Conference Center

300 E. 9th St.
Coralville, IA 52241
Ph: (319) 688-4000
Ph: (800) 228-9290
Fx: (319) 688-4005

From I-80
Take exit 242. Turn right onto 1st Avenue. Turn left onto E. 9th Street. Arrive at 300 E. 9th Street.
From the Eastern Iowa Airport - Cedar Rapids (CID)
Follow IA-84 (1 m). Merge onto I-380 S and travel for 13.9 miles. Merge onto I-80 E (4 m). Take exit 242 toward
Coralville. Turn right onto 1st Avenue. Left onto E. 9th Street.

On-site parking, fee: $8 daily
Off-site parking, fee: $0.75 hourly, $8 daily

Social Brand Forum About

Social Brand Forum 2012 brings national-level social media content to the Eastern Iowa Creative Corridor for a day and half of keynotes, panel discussions, and interactive sessions. Featuring speakers, authors, and thought leaders from the national stage, the event is designed to help marketers at organizations small and large build stronger brands through social media content, conversations, and community.

With your registration, you receive:

  • - Access to both days of the Social Brand Forum
  • - Ann Handley's book, Content Rules (revised and updated edition!)
  • - Mack Collier's book, Think Like a Rockstar - first 100 only!
  • - DJ Waldow's book, Rebel's Guide to Email Marketing - first 100 only!
  • - Promotional swag from our sponsors
  • - Networking lunch
  • - An invitation to Wednesday's reception

REGISTER NOW! Value-packed social smarts - just $275